If you want something that is relatively fast and easy, for product creation, then consider interviewing experts - this is an evergreen method. This is the simplest of trades in IM; it is easy to see that if you can prove you have the ability to promote a product, then the expert will agree to the interview. If you are feeling a little intimidated, then just stop right there and do not ever think like that - it is very simple to do. This article includes three outstanding suggestions for getting this product made.
One thing that you should ensure that you do is sending the questions beforehand so that your interviewee has time to prepare. Don't just create a list of questions there and then (although it's different when you're asking derivative questions) - you need to give the expert you're interviewing some time to prepare because you want him to have the best answers, don't you? You should see to it that you're not ignoring this factor as it can really help you make your interview more apt and more timely. It is hard to beat a product that over-delivers and possesses genuinely valuable information.
There are thousands of cheap products out there with little to no value to offer; make sure yours is not one of them. The clear and the obvious goal behind interviewing an expert is to draw the most valuable advice that you can so that you add more value to the information product you're creating out of this knowledge that you're able to gather. The answers you can pry out of the expert will only serve to enhance the value of your product.
Some experts are probably better than others, and you must make sure you are talking to somebody who is good.
You want a quality product; your customers want to pay for a quality product - so interview somebody who is truly an expert. It is always a nice gesture to let the person you will be talking to have a heads up about the nature of the questions, and never blind-side the person. The whole thing is pretty wide open in the way of what you want to discuss, and that is part of the fun.
As an Internet marketer you should realize the value of getting the right kind of information from the expert you're interviewing. This knowledge will not only help you personally, but it'll also give you the needed leverage to help others by creating a strong information product out of it. Just imagine that you can have your own product forever, and then you can continue to do more because you will feel confident.
About the author: Natalie is a writer who specializes in Interviewing Experts related topics but also writes for her other dual action polisher, porter cable polisher and car polisher buffer websites.
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