Getting Familiar with Email Marketing Jargon

All online marketers know the allure of email list marketing and how profitable it can be. Even though it is not hard to put it all together, there are many challenging aspects. That fact alone accounts for the relatively low number of successful email marketers. But you should not let that get in your way or otherwise dissuade you from doing it. If you are unaware, then we will tell you to do some learning before jumping into it. Become prepared and arm yourself with knowledge because there is a learning curve. The smart approach is to be patient and discover the important information, first.

The backbone of permission-based marketing as applied to email stems from Federal CAN-SPAM laws in the US. The more professional marketers were self regulating, but that is always the case no matter what. Chances are good that you know about this, but there are other important parts governing this type of marketing.

So this is really pretty straightforward and without debate that you will need to adhere to the letter of the law as it pertains to commercial email activity. Chances are, if you have a Google email account, then you have had to fish wanted emails out of your spam folder.

These emails were not spam. As a matter of fact, you might have actually asked for many of them. The spam filter software rarely has a 100% rate of success. A false positive can arise when this particular thing occurs. This is because the spam filter had the setup for mail that was important. As a matter of fact, this happens all of the time. If you notice that one of your emails is missing, then look at your spam filter folder. The case of false positives is why you need to check your emails with a spam filter. Also, advise your subscribers to add your address to their white list.

The single opt-in lacks the confirmation step that the double opt-in imposes on the subscriber. Obviously, there is no record of confirmation the person actually subscribed with the single opt-in. However, this method is still very popular with marketers because it increases the rate of subscriptions. Yes, people can be fickle at times by signing up to be on your list but never clicking the confirmation link they receive - if you use the double opt-in. With a single opt-in, the person gives you their contact information, and then they are merely sent an email stating they have subscribed. If you are new to email marketing, we recommend you avoid getting paranoid about the false accusation of spamming that can occur with a subscriber. We have no statistics or any kind of data on how prevalent that is in the industry. But it is something we hear about very infrequently, and we feel it is not worth worrying about. Nevertheless, you should go with which ever option makes you feel most comfortable.

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