Things have certainly changed in advertising over the last 50 years. Heck, they’ve changed dramatically in the last 5 years. While the industry has seen major shifts, it’s in looking at the people driving advertising that we see the most noticeable changes. What was once a job for the confident “Mad Men” of the world has shifted towards the aggressive “LinkedIn People” of the world.
It hasn’t only been a change in tools and venues. Advertising principals have changed. Certain things are still similar, but the transparency and communication abilities of the internet have shifted the message from a one-way broadcast to a two-way interaction. As a result, advertising must be at least somewhat interactive to truly work today.
Ads are ads. Companies still use television, radio, billboards, and other “old-school” techniques, but they’ve all turned social in one way or another. Even if there are no true social elements to the advertising, the consumers have the ability to make them social. Wild claims or unsubstantiated statements are easily debunked and can become nightmares on the social sphere when old techniques are used. Conversely, it’s possible to get the messages out and build ambassadors to a brand using the same styles that often work against companies.
Everything has turned to different levels of gray.
This infographic by our friends at BuySellAds breaks down the evolution over the past 5 or 6 decades of the stereotypical advertising executive of yesterday compared to those in the industry today. Click to enlarge.
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