Page optimization for a particular keyword is another important part of good seo strategy besides keyword research. The following are the 7 factors to be kept in mind before optimizing a page for a particular keyword. As an example let us also assume that we are trying to optimize a keyword " Sock Knitting Methods".
1.Keyword in url: It is always important to have the keyword in url. The keyword could either be in a particular page that we are trying to get ranked or it could be in the main domain.
2. Keyword in title: The second most important factor is the title tag.By having the keyword in title, the Google bot can clearly understand what the page or post is going to be all about. So, in our example it could be simply "Sock knitting methods" or we could write something like "Sock knitting methods - Best methods for knitting socks". Thus having keyword in the title is like telling the Google bot what the title or the topic of the post or page is going to be about.
3. Keyword in H1 Tag: The third most important factor to be optimized properly are the header tags. There are different header tags with H1 being the most important. Usually the title tags are H1 tags.
4. Keywords in H2 TAG: We also need to add H2 Tags in posts which are also header tags.H2 TAGS are nothing but sub-topics that we get by breaking down the main topic or the H1 TAGS. Our post can have many H2 TAGS and they need not be keyword stuffed. In the case of our example, our H2 TAG could be "Different types of sock knitting methods."
5. Keywords in ALT TAGS: Images will always be present in any post or pages. Alternate names are given for images which are nothing but our keywords that we are trying to rank for and thus even images need to be optimized. But you should not over optimize each and every image with the same keyword name especially if you have many images in a post.
6. Keywords in Meta description: The description tag is the one that shows up in search results with the title. So having the keyword in meta description will help with SEO. It is better to have the keyword towards the start of meta description rather than the middle or the end. The length of meta description is limited to 160 words by Google. So in our example, it could be "Sock knitting methods - Read the best methods for knitting the socks and get a free eBook."
7. Decorative TAGS: The decoration tags are bold, italicize etc.Keywords are always bolded at the beginning of the post or pages. You may also italicize the keyword.
Finally Good SEO involves striking a perfect balance between machine and humans By readability I mean the readers should find it good to read and by machine I mean the Google bot. While the Google bot needs to find that the topic of the post is relevant for the keyword so that it can rank it accordingly, the readers should not feel anything missing or unusual while reading the post.
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