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The key to true profits online lies with email marketing. You'll hear this platitude repeated often for a very good reason as you build your Internet marketing business. This is due to those people on your list joining up out of interest for what you have to offer, so when you email them, they're more likely to convert into paying customers. You'll find it's simpler than aiming to convert stray visitors who might happen to stumble onto your site to buy from you. Of course, knowing that you need a list is one thing. Actually being able to build a list is another matter entirely. This article will discuss some things you can do to grow your email list and turn it into a profit machine.
Offer a giveaway. Some people think that this is cheating. People love free stuff.
Most people don't mind supplying a few details in return for a freebie. Even if it's a little like "buying" subscribers, it's still highly efficient, especially for people who are just getting started. You want to ensure that your freebie offers value as this is the key to success. It has to offer sufficient value to make people wonder what else you can offer them instead of unsubscribing as soon as they get their freebie. You don't necessarily have to collect email addresses yourself; you can get others to do it for you. This is a technique that's used by some retail stores to get lists of potential customers. They keep track of how many email addresses their employees collect and then reward the people who collect the most. Online marketers can do the same thing to build their lists. If you have a product, you could create an affiliate program and offer special rewards for collecting email addresses. Come up with a rewards system for every email address they deliver. Pay affiliates extra for email addresses, but make sure that people opt in properly. If you think about it, you can find many methods to recruit your partners and affiliates to help you with list building.
Get the people already on your list to sign up more people. Make it worthwhile for your subscribers to bring more people to your email list. When people receive your newsletter or mailing, it's easy enough for them to forward it if they have a good reason to do so. Assign tracking numbers to them so you can tell who is bringing in the most referrals and offer some real prizes as a reward. You can offer a special reward for the person who brings you the most emails. This is not unlike asking your employees to spread the word about your product or service. The primary difference is that the people who already subscribe to you will carry more weight because it counts as "word of mouth" promotion, which usually carries more weight than straightforward marketing. There are a surprising number of methods you can use to grow your email list. You can be very creative about it, but make sure you recognize the laws regarding spam. Don't purchase email lists, as these people didn't opt-in to your list, and always make it easy for people to unsubscribe if they want. You can ethically build your list without resorting to underhanded tactics, so this shouldn't present a problem. You'll find that your email list is one of your most valuable assets, so you should do everything you can to build it up.
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