Knowing Google Web Analytics

Google Web Analytics can be considered to be among the most widely used website application. This web service is at no cost and is incredibly opportune to make use of. But before we move any further, we will first discuss on what is Google Web Analytics all about. Google Web Analytics, also called GA, is one among Googles fastest growing services and it focuses on giving online business entrepreneurs a thorough statistics about the performance of a site. As a matter of fact, more than half of todays well-known websites utilize GA.

The very first thing you need so as to utilize this is an account in Google Web Analytics. Then, attach the tracking code from Google Analytics to each page of your internet site, particularly at its header and footer. Stats will start to accumulate in your account the moment the web crawlers can index the tracking code. This details can subsequently be seen after you log in to your Google Web Analytics account. Essentially, the system can provide around 140 reports. These would involve:

• Site usage - A graphic representation of the visits that your site has provided for the preceding month (this could hold the number of page views, number of pages in every visit, typical length of every visit).

• Bounce rate - this takes into account the number of people which arrived at your homepage and then, did not transfer to any other page in your internet site.

• Traffic sources - here, you'll be able to attain details on how your visitors were able to land at your website. There can be 3 potential cases: Direct (when URL is keyed in to the address box promptly), Organic (a clicking from a link given by search engine results), and main referrals (taken from further websites which have backlinks to your site).

• Map overlay - this provides a graphical examination of the location of your sites customers. Information about the visitors position, as well as city, can be obtained by a simple click on View report.

• Content overview - in merely one glance, you can look over the page with most number of people.

Google Web Analytics is definitely a valuable software for website page optimization and within the first place, backing up small and starting internet marketers is what Google Analytics is all about.

First of all, users get to know the number of visitors who have landed in their internet site. They could even dig down deeper into keyword level and that is certainly knowing the precise search terms utilized by people before reaching the internet site. In the second place, analyzing the stats will inform you if your Search engine optimization strategies are efficient or not.

Moreover, you will find out particularly which internet pages are in need of further optimization and drive more traffic. To top it all, using Google Web Analytics is at no cost! Additionally, you can also make use of this with other Google web services such as Google AdSense.