Part of the problem with YouTube marketing is dealing with Google because they own it, but still you can benefit from that in the search engines. So then we have to acknowledge that this is still a valuable source of gaining targeted traffic even if some people are afraid to use it. But this is not about video marketing so much as it is about succeeding with YouTube
There are many different techniques that you can apply to increase your reach on YouTube and get more people to subscribe to your channel, but one that stands out from the rest is partnering with others to create collaborative videos. Think about this... once the video is ready for prime time, then it will appear across two different channels. This will allow you to get noticed by a larger set of audience, giving you more leverage and targeted exposure while you bring down your workload. The more joint ventures you can get involved with, then obviously the better it is for you. You have to make this a win-win for both of you, and that is sometimes where issues can come in. So then that is what you have to do, find a way to make it worthwhile for the other user. This will not only help you with your branding but it will also help you instant recognition.
Be extremely careful about long videos because they warp peoples' minds, or, people hate them. You want people to watch them to the end and hopefully sub to your channel, so remember that point. If you are ever in doubt, ask other people to view your videos and let you know if they are too long or whatever. However, make sure that you avoid long videos until you have a good number of subscribers to your YouTube channel. It all just depends on you, and there is absolutely nothing holding you back from doing almost anything you want in terms of length or appropriate content.
Place your videos on your site, and also work on getting it ranked in the search engines. Then again we have always told people to use as much marketing diversity as possible because you never want to rely on only one source of traffic. Aside from all of that, never neglect social media sites such as Facebook or even Twitter, and you can and should perhaps make a fan page at Facebook.
You are in online marketing, and it is smart to diversify your efforts, and YouTube plus video marketing in general are perfect for that.
About the author: Sheila is a writer who specializes in YouTube And Video Marketing related topics but also writes for her other car rental, cheap czech republic car hire and denmark car rental websites.