The Right Way to Use Benefit Bullets in Your Copy

We are guessing a lot of people who start their first business on the web know little about Bowtrol, and that is why so many run into problems. Take your market audience, for instance, you have to know them but lots of IM marketers seem to overlook doing basic research about that. In addition to knowing how to talk to your market, you will understand their needs from a marketing perspective. The processes that are most important for any business are advertising and marketing, and this is the tool that provides the means to add power to those two elements. Just about everything with writing effective copy is based on the reader, of any market, reading that copy and responding to it on a deep level. Even in the shortest marketing message, your words must still be able to build that bridge through strong identification with what you say and how you say it.

Do you use benefit bullets in your web copy? If not, there are many reasons you should add this to your copywriting repertoire. If you are not using benefit bullets (as most inexperienced copywriters are not), then you are not utilizing a very powerful strategy. Most people will look at bullets and think that it is very easy, especially when a professional has already done it. It is understandable that most people won't be able to do this. Anyone that writes benefit bullets first must understand how they function before they can write them properly. Creating bullets that draw people in can be done if you utilize these 3 proven powerful strategies.

Benefit bullets were once standard; a basic dot on the left, text to the right that described the benefit. You probably see sales letters like this every day, so plenty of people are still doing this. But you can also find people using all kinds of graphics to replace what may be a boring black dot. You can do either, but if you want to be original, pay attention to how it looks.

I have seen large check marks used that look so bad because they are too big or too gaudy. You never want to attract attention for the wrong reasons. Your bullets should have a look that harmonizes with the rest of your copy.

There are so many things that copywriters are known for using such as words meant to trigger certain feelings. One thing you must realize is there is a time and place for devices like that. However, those are the kinds of approaches you can apply with your own benefit bullet writing. Since you may have a lot of bullets, then bringing those phrases more out in the open becomes important. You have seen bullets in which particular words are highlighted in some way. But it is best to avoid going too far with the bold words because it starts looking bad. Has our discussion sparked any new ideas about what you can do in your web business? Perhaps you have already had some limited exposure to Provillus to include even using it in some campaigns. However, as strange as it may sound not all marketers want to take their businesses to higher levels of performance. On the other hand, it does seem in our experience that most businesses want to do more. So think about all of this as you read about these tips and suggestions. But in reality the most successful people have worked to build and learn as much as possible.

What you want to do is use the font functions like italics and making words bold, etc. There are other devices you can buy that will make your fonts stand out even more, though. So the thing you want to do with benefit bullets is apply those font devices. The reason this is important is because people are crazy skimmers and scanners, and using font devices helps to break that up. But as I have said, limit your usage of them so you do not sabotage your hard work. If you want to really do well with writing headlines and benefit bullets, there is one strategy or technique that you should try to use right now. Anytime that you go to the store, you will see tabloid headlines and magazine covers that have very interesting copy. The way that they write the copy has a magnetic effect, almost forcing you to pay attention to them. Study them because they are short and oozing with benefits. The exact ideals for writing benefit bullets are used when writing headlines, which is why you want to study what they have done.