How many sensible and well-reasoned comment threads have you seen on YouTube?
Go ahead and think about it. I'll wait.
Have your answer? Me too. The number you're looking for is ZERO. All too often the threads devolve into inane commentary, not to mention hateful or offensive language. There's a definite lack of civility going on there.
I wonder how many individuals, brands or companies are spending efforts on keeping up with YouTube comments, and if they do, how worthwhile those conversations are? To me, the currency and dialog of YouTube has always been other videos made in response to an original video.
I could be wrong, though. What has your experience told you?
Image courtesy of Indexed. Labels: communities, social media, strategy, Video
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